There’s something about the idea of getting value added content at the moment when it’s most relevant – And Warner Brothers found a really simple yet effective way to do just that.
As I entered the movie theater last night, I checked in on Foursquare and shared to Twitter using the #GreenLantern hashtag. While waiting in line to be seated, I started looking at what others were tweeting about.
I’m one that usually bolts out at the end of the movie and had I not seen that Tweet, I would not have stayed for the ending, which after seeing it, was a critical part of the movie and next movie set-up.
In the end, it was a simple tactic for a brand to do that’s generated a good deal of amplification through WOM.