Not all that long ago the it didn't seem any other social platform could dent the armor of Facebook or Twitter. But in the great words of Game of Thrones, "Winter is coming." In 2016, the darling social networks will be (if not already) Instagram and Snapchat.
Although Facebook-owned, Instagram is one of the top social media platforms for Millennials and has gotten very serious about ads (having just hired Twitter's former head of product who was responsible for Twitter's ad solutions).
And Snapchat is amidst a giant leap into the mainstream. Have you noticed more and more of your friends and colleagues joining it over the past month or so? (Even The Whitehouse). With an update that's rumored to make Snapchat even easier to use, the social platform will break away from its "kids only" stigma this year.
It'll no longer be Facebook and Twitter that we're all talking about. It's going to be Instagram and Snapchat where marketers become enamored with.