This season of American Idol has turbo charged its contestant lower-thirds with 3 ways to connect with the talent -- on Twitter, Instagram, and........Google+.
On one hand this is a smart move knowing that different viewers have different social networks of preference. On the other hand, it begs the question of whether or not we're cluttering our TV screens to appear highly social. I was struck by one of the contestants on-air comments to the effect that he's still figuring out Instagram yet FOX is pimping his handle just the same.
Not sure where this will go but one thing is quite evident: Google is clearly trying to get a piece of the social TV pie with its search-based voting integration and prime lower-third real-estate.