I liked that vision, but at the time I didn’t necessarily see it manifesting itself into the Foursquare app. For better or for worse, Foursquare was a bit typecast as more of a check-in/specials/loyalty sort-of-thing.
But then 9 months ago, Foursquare launched its explore tab, making it super easy for people to find specific kinds of places filtered by several dimensions of relevancy. As I’ve been traveling more a bit lately, this feature has become my best friend and companion.
When I got hungry yesterday, while in Paris, I clicked the explore --> Food button to reveal a bunch of places near my hotel. I wanted something fast and not a sit-down kind-of-venue. I quickly found there was a “Cosi” (and wondered if it was connected to the U.S. chain).
The note that “this venue is popular on Foursquare” gave me assurance that it was a reputable spot. I also appreciated all of the tips that people left as it helped me to see some of the recommendations on the menu (and saw that it was, indeed, different from the U.S. chain).
Foursquare’s integration with Google Maps is a Godsend as with a mere click, I was able to plot my course to find Cosi through the streets of Paris.
And, upon arrival, checking-in was a breeze since I had the app already open.
I learned when I got there that this Cosi was, indeed, the inspiration used for the, now popular, Cosi franchise in the United States. There was something very warm, unique, vintage, and authentic about this place.
I used Foursquare similarly to find a good gym nearby and the tips in this case really made my decision for me – Which is yet another reason for brands (especially small businesses) to leverage Forusquare and their loyalists to, in effect, endorse the venue by providing helpful information to those yet to discover it – all thanks to Foursquare’s explore tab and its (well over) 10 million users.