Santa’s sleigh might just be filled with connected TV devices this holiday season. Over the course of the past week, three different people approached me with the same question: “I’m looking to buy either an Apple TV or Roku 2 for a gift, which should I get?”
In each case, my answer was a bit different based on the kind of content and existing technologies the gift recipient currently wants/has.
Apple TV vs. Roku 2

Apple TV’s AirPlay feature is perfect for those who are heavy iPhone/iPad/iTunes users. I personally love the ability to seamlessly finish listening to a song or watching a movie from my mobile device on to my home theater when I get home. I demoed this functionality a year ago. It’s also great for sharing photos or user generated videos from your device onto the TV screen instead of huddle around a small device – I recently did this when my family was over during Labor Day – the modern day “carousel” slide show.

The Roku Player streams 1080p video and has a lot more content channels. Both Apple TV and Roku support Netflix and Hulu Plus but Roku also has an HBO Go channel. This past July their latest product line (Roku 2) launched with a slick new design and motion sensor remote control supporting a series of casual games including the ever popular Angry Birds. Check out my Social TV (book) interview with Roku’s head of Marketing from July.
But wait, there are others.

The Apple TV and Roku 2’s high-end model both retail for $99 which is why they’re often compared. But as you’re doing your holiday shopping this weekend, don’t forget about the Boxee Box which has a lot of the same content as Roku, the ability to stream locally stored media, and just announced an add on “dongle” that acts as a digital TV antenna/tuner.
The Boxee Box retails for $179.99 and like the Apple TV and Roku, is also available at Best Buy (among other places) – The USB antenna will set you back an additional $49 (and isn’t available until January) I interviewed Boxee’s VP of Marketing for Social TV this Summer as well as during Hill Holliday’s TVnext Summit last January. You can also check out the demo I did when I first got my Boxee Box back in November of 2010.
And, of course, I’d be remiss not to mention Xbox which is has expanded beyond a gaming console and into a connected TV offering Kinect controller-free Hulu Plus, Netflix and a growing number of content sources including Verizon FiOS TV and soon Xfinity on-demand. Last week I shared a demo of Xbox’s latest software upgrades.
Your cable box will soon act like a connected TV.
Last June, I posted a video of Comcast’s CEO showcasing the next generation of Xfinity TV. To me it walks, talks, and smells like a connected TV device. For me, they’re the dark horse out of the bunch that I think will tip the scale towards bring Web + TV convergence to the masses. However, GigaOM’s Janko Roettgers’s bet is on the newly revamped Google TV.
Whatever happens, the direction is clear and “television” is becoming more exciting than ever before. Happy holiday shopping!