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February 05, 2013

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Paul_mcgrath

It seems to me that the BlueFin's brand affinity relationships, especially if they can correlate them back to the entire TV audience is the big attraction for Twitter here. Given the size of the TV ad industry, even a small increase in the efficiency of ad targeting would move tons of money around.

The Social TV Ratings stuff is interesting, but it's not that hard to do (and SocialGuide is already ready to do it).

Amir Zonozi

Exactly! Great post! We see Twitter as the best social network that really drives the second screen effect, which is why we have started creating social mash ups powered by them at Zoomph easy for our clients to create and use. www.zoomph.com

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