I was recently asked the most
important lesson I’ve learned about social media. And for me, it’s the
realization that social media is really about content.
One’s fandom on whatever social
platform grows (and sticks around) if you’re
giving them awesome content, period. When one’s published content strikes a
cord, the reward is social currency that drives even greater amplification (and
It’s the basis for Facebook’s
EdgeRank algorithm, how Klout (arguably) measures “influence,” and what trends
on Twitter. Everything that happens within the social media ecosystem is
triggered by a piece of content.
That’s why for those brands who
obsess about short-cut tactics to gain fans and followers instead of investing in their publishing strategies are headed down
a very tough social media road.
The irony here in showing the past with the present, is that the present will soon become the past and ten or twenty years from now, we’ll look back on this to only compare it against something that makes today look like the very early days of the modern television era.