Harmonic Aftershock

Here's episode 4 of The Pulse on Lost Remote.

I'm having a blast doing The Pluse on Lost Remote series covering the top headlines in the world of social TV. Here's the latest episode...

Social media is really about content.

I was recently asked the most important lesson I’ve learned about social media. And for me, it’s the realization that social media is really about content.

One’s fandom on whatever social platform grows (and sticks around) if you’re giving them awesome content, period. When one’s published content strikes a cord, the reward is social currency that drives even greater amplification (and content consumption).

It’s the basis for Facebook’s EdgeRank algorithm, how Klout (arguably) measures “influence,” and what trends on Twitter. Everything that happens within the social media ecosystem is triggered by a piece of content.

That’s why for those brands who obsess about short-cut tactics to gain fans and followers instead of investing in their publishing strategies are headed down a very tough social media road.

Read more about this on my Fast Company interview about #TheRules, “Contests And Sweepstakes Are Fine, If You Want Short Relationships.”

This post was originally posted on Hill Holliday's Blog.

The social TV battle for the second screen.

There are increasingly predictions as to when we'll see consolidation within social TV's second screen space but the landscape just continues to get more crowded and complex.

This is just one of the issues I address in episode 3 of The Pluse on Lost Remote.

A juxtaposition of "big screen" TV sets.

I absolutely love looking back at the origins of things – I think it has to do with getting a glimpse of the early unknown (and the many hopes and possibilities) through the lens of today’s known.

Case and point is this 1950s commercial for the RCA Victor Master 21 “Big Screen” Television:

Now juxtapose that with Sharp’s AQUOS 90” LED Smart 3D TV that will only set you back just under $11,000 ;-) Here’s the TV spot for their 80” version.

The irony here in showing the past with the present, is that the present will soon become the past and ten or twenty years from now, we’ll look back on this to only compare it against something that makes today look like the very early days of the modern television era.