The video of 32-year-old Jeremiah McDonald having a conversation with his 12-year-old self is making its rounds within the social web.
While currently at 1.6 million views after just day, the media is hailing it as a “viral video” success. But what’s interesting is as I took a look at Jeremiah’s YouTube channel, I noticed that he a did similar video about a year ago (3000 views)…and also 5 years ago (14,000 views).
11 Months Ago
5 Years Ago
So I wondered why these other two videos with the same exact concept which used the same “12 year old self” source footage didn’t also virally spread like the most recent one. A few observations:
- The most recent video is much more professionally edited.
- YouTube was in its infancy 5 years ago (but not a year ago).
- Mainstream media is, of late, in a love affair with trending videos/topics.
- Many more people are using social media causing content to spread faster.
- Jeremiah specifically asked his 13k YouTube subscribers to "Please share this one."
With that said, it would seem that his past videos could have been re-discovered and re-ignited just the same as doing a new one – and reaffirms the notion that having a video “go viral” is large part content for sure…but also a whole lot of luck and timing with people (and media) having engaged social followings inspired to share interesting content.
With that said, it would seem that his past videos could have been re-discovered and re-ignited just the same as doing a new one – and reaffirms the notion that having a video “go viral” is large part content for sure…but also a whole lot of luck and timing with people (and media) having engaged social followings inspired to share interesting content.
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