What makes a video go viral?

The video of 32-year-old Jeremiah McDonald having a conversation with his 12-year-old self is making its rounds within the social web.

While currently at 1.6 million views after just day, the media is hailing it as a “viral video” success. But what’s interesting is as I took a look at Jeremiah’s YouTube channel, I noticed that he a did similar video about a year ago (3000 views)…and also 5 years ago (14,000 views).

11 Months Ago

5 Years Ago

So I wondered why these other two videos with the same exact concept which used the same “12 year old self” source footage didn’t also virally spread like the most recent one. A few observations:

• The most recent video is much more professionally edited.
• YouTube was in its infancy 5 years ago (but not a year ago).
• Mainstream media is, of late, in a love affair with trending videos/topics.
• Many more people are using social media causing content to spread faster.
• Jeremiah specifically asked his 13k YouTube subscribers to "Please share this one."

With that said, it would seem that his past videos could have been re-discovered and re-ignited just the same as doing a new one – and reaffirms the notion that having a video “go viral” is large part content for sure…but also a whole lot of luck and timing with people (and media) having engaged social followings inspired to share interesting content. 

 

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With that said, it would seem that his past videos could have been re-discovered and re-ignited just the same as doing a new one – and reaffirms the notion that having a video “go viral” is large part content for sure…but also a whole lot of luck and timing with people (and media) having engaged social followings inspired to share interesting content.

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