This week Buddy Media released its report on Strategies for Effective Tweeting in a format similar to the Facebook report they published last year. The chart on page 9 of the report speaks volumes in how Twitter and Facebook are different.
Twitter’s “busy hours” wherein engagement rates are highest tends to be the exact opposite of Facebook’s. While there’s clearly no one-size fits all strategy for social media, what this helps to continue to reveal is the need for brands to understand how their consumers’ behaviors differ across the platforms on which they’re engaging – and then adapt and optimize their content posting strategies based on that.
I originally posted this on Hill Holliday's Blog.