With less than two months before Social TV hits shelves (both physical and virtual), Stacey and I are admidst the final stages of the book’s production before it goes to print two weeks from tomorrow.
While you’ve already heard about Social TV from our perspective, here are 5 additional opinions about the book that will appear on Social TV’s back cover:
“We are at the beginning of social TV's impact on the way audiences experience television and networks create, market and measure shows. If you are a TV executive, a content creator, or a brand marketer seeking to engage and understand your audience, Social TV is must read. Mike and Stacey share an essential roadmap to help you navigate the radically changing landscape of television as it blends with social media.”
— Chloe Sladden, Director of Content and Programming at Twitter
“At the intersection of television, social media, and mobile lies a rapidly growing opportunity for brands to engage with their target audience in powerful and innovative ways. Mike and Stacey could not be more timely and relevant with Social TV as a guide for CMOs and other marketing professionals making their way through a new era of TV to differentiate their brands and drive sales.”
— John Costello, Chief Global Marketing and Innovation Officer, Dunkin’ Brands
“This book captures a critical moment in time, when social TV exploded, changing the relationship between TV networks and their audiences forever. TV is no longer a one-way communication; it is a two-way experience for fans and celebrities to participate, share and grow the conversation around shows and brands as never before.”
— Lisa Hsia, Executive Vice President, Bravo Digital Media
“In Social TV, the authors have taken on a task akin to documenting a hurricane while flying through it. And they have emerged with a book worth every page or ePage it takes up. This book not only documents TV's past and its volatile present, it presents the many possible paths the industry could take. Whether you're in the boardroom or the classroom, you won't get a more complete and more compelling view of TV's changing nature than this.”
— James McQuivey, VP and Principal Analyst at Forrester Research
“The intersection between TV and social media is changing the way we experience entertainment and advertising. Mike Proulx and Stacey Shepatin provide an invaluable, in-the-trenches look at this transformation. Read this and you'll never look at your TV the same way again.”
— Todd Wasserman, Business Editor of Mashable
Stacey and I want to thank Chloe, John, Lisa, James, and Todd for taking the time to preview the book and provide their endorsement. You can pre-order Social TV at the best rates now.