He and his colleagues have been killing it in the social TV space (which I’ve blogged about before) because of their willingness to take risks and learn from their experimentation. Ryan is in a unique position to work across the broadcast network’s news brands including Nightly News, Meet the Press, and, of course, the Today Show. As background for the book I'm co-authoring, Ryan was kind enough to do this 5 minute video interview.
Ryan talks about how social media has made television more powerful, NBC’s success executing social TV for the Royal Wedding, and how advertisers (more than ever before) shouldn’t be afraid to experiment.
If you want more “behind the scenes” as we develop Social TV, please like us on Facebook. Stay tuned for news very soon about being able to pre-order the book.