With YouTube now seeing 2 billion video views per day, Twitter producing 2 billion tweets per month, Facebook users spending over 500 billion minutes per month, and Foursquare adding 15,000 new users per day, there’s no doubt that Social Media is here to stay. And brands have embraced it as an important part of their overall marketing mix.
But brands must be careful when engaging within the social web to avoid what seem like common sense mistakes (yet they continue to still be made). I wrote an article for Business Week that describes 5 social media marketing mistakes:
1. Not (or Barely) Monitoring
2. "Down-sourcing" to Interns or Junior Staff
3. Putting perfect before fast
4. Faking It
5. Having an "Off" Switch
Read the full article on businessweek.com and let me know what would be in your top 5 that aren’t on this list.
[Read the full article]