Yesterday morning, I posted about Domino’s Pizza Turnaround campaign and just did an updated post on Hill Holliday’s blog.
One of the things that I subtly pointed out on the update was the jump in close to 100,000 views of the brand’s Pizza Turnaround YouTube video as a result of the campaign’s paid media kicking in.
Above are some stats from YouTube that clearly show the harmony that takes place when social media is coupled with paid/mass media and underscores the benefit of cross-channel, integrated media design. It puts a smile on my face going into the new year and new decade ;-) Great job to Domino's and their Agency(s). Happy 2010 everyone!
Hat Tip to @scheuguy for sending out a link to the Domino's video on Monday.
Marketing is great, but I tried their new pizza yesterday and I didn't like it as much as their old recipe. :(
Posted by: Jeff Boulter | December 31, 2009 at 07:15 PM
It's going to be interesting to see how this nets out. Will it go the way of "New Coke" or create more loyalty? Can't wait to find out.
Posted by: Mike Proulx | December 31, 2009 at 08:18 PM