One of the things that I subtly pointed out on the update was the jump in close to 100,000 views of the brand’s Pizza Turnaround YouTube video as a result of the campaign’s paid media kicking in.
Above are some stats from YouTube that clearly show the harmony that takes place when social media is coupled with paid/mass media and underscores the benefit of cross-channel, integrated media design. It puts a smile on my face going into the new year and new decade ;-) Great job to Domino's and their Agency(s). Happy 2010 everyone!
Hat Tip to @scheuguy for sending out a link to the Domino's video on Monday.