Almost a year ago, I blogged about how Facebook was THE center of practically every conversation over the Thanksgiving holiday. My post ended with the question, “I wonder what we’ll be talking about next Thanksgiving?” Well, “next Thanksgiving” is just 4 days away and I’m willing to bet that how and the degree that Facebook is discussed will be different.
Using Compete data to look back at Facebook’s monthly unique visitors, we see that this past month had over 160% more than November of 2008. With this kind of growth and usage, Facebook has become a standard and accepted way that we all stay in touch and communicate. Since a year ago, I’m now connected to most people from my past and present.
A quick look at the chart below shows relative Google search volumes for the phrase “Facebook Login” (apparently quite a popular search term). November of 2008 found itself in the midst of a surge in people trying to find the login page. And, while, search levels on that same phrase today are considerably higher than a year ago, notice how it’s leveled off over the past few months.
Facebook is no longer new or foreign to most – it just “is”. So, unlike last Thanksgiving, I suspect that Facebook as a platform or technology won’t be discussed. What, most likely, will be discussed over the many hometown reunions that will take place is the content that people have chosen to share and engage with. “Oh I saw your summer vacation pictures, your kids are getting so big!” or “Thanks for the invite to your holiday party, really looking forward to it.” or “You’re doing great in Farmville. Keep those crops fertilized.” ;-)
Let’s see what the long weekend brings.