The concept of Twitter Lists is straightforward yet powerful. Anyone can create a list about anything. If the list creator thinks you or your brand belongs in that list, you are now officially labeled. A link to the lists you’ve been put in appears prominently on your Twitter profile.
Why is this important?
While on the surface, this may seem like one big game of popularity and labels, Twitter lists are just beginning to give early insights as to how people think about things. What this gives you is insights into:
- Brand Perception: A quick scan of how my company been listed shows labels including social media, ad agency, studio, pr-media, and online marketing.
- Competitive Intelligence: Check out your competition in the various lists and see on their Twitter profile how many times they’ve been listed and in what labels.
- Key Influencers: Use services like Listorious to find lists by category and those that are most popular. Then scan individuals within those lists as an indicator of influence.
Spend some time mining the lists you’re in as well as those of your competitors. You might be a bit surprised at what you learn.
I originally wrote and posted this on the Hill Holliday blog.