As a young teenager in the in the mid-80s, I am a product of the music video generation. MTV and VH1 were built around music video content and it seemed that everyone dreamed about being an MTV “VJ”. And then something happened over the years. The “Music” part of “Music Television” started to dwindle. This past November we said good-bye to Total Request Live and with it, pretty much any formal music video programming on TV.
[But are music videos dead or are we simply consuming them through different distribution channels?]
We all know that online video consumption continues to increase across the world as this eMarketer report shows.
And in looking at the all time most popular online video’s on YouTube, 12 of the top 20 are music videos. iTunes continues increase its music video content as fast as smartphones and iPods support it. And we see sharing of links to videos all the time in social networks like Facebook and Twiiter plus musical artisit pages that help distribute their music videos.
There was a time in the late nineties and early two-thousands that I would have said music videos were dying. But the convergence of media and technology has once again proven otherwise and continues to give rise to new possibilities to content distribution and consumption in this world of on-demand portability.
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