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May 31, 2009


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Stuart Foster

Hitting the 55+ demographic on Facebook seems like pouring money into a fire. The complexity, features and free-stream is enough to give your average millennial a headache.

Of course, I'm only speaking about banner and contextual static ads. If you had a way to engage 55+ users effectively, I think this could be turned around. I just think you need to hit them over the head more with it rather then utilize such a soft sell.

Mike Proulx

Stuart - Totally agree re: social ads. Have you seen any examples of social media marketing that you feel effectively reached the 55+ target?

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