Really?! Whomever said viral is not a strategy is absolutely right.
Among my “social media pet peeves” is when I hear that someone wants to produce a “viral video”. I’m all for conceiving and producing a killer online video – one that has content that compels viewership and shareability. But I do not believe that there’s such a thing as a “viral video"
There are lots of online videos that have spread because people have liked them enough to want to share them with their friends and colleagues. THAT should be the goal – to create content that resonates with one’s audience. If you do that, then it’ll inherently be shared and thus be looked upon as “viral”. But please don’t say that you want to produce a “viral video” – think about your business objectives, your consumers, and exceeding their expectations and needs.
Fulfilling that will take care of the rest.