I recently realized I didn’t have one spot (outside of LinkedIN) that aggregated things that have happened/are happening in my professional life. Consider this post a work-in-progress…
A modern marketer & digital leader.
I’ve been at the bleeding edge of marketing & tech innovation my whole career. In 1996, I launched EBSCO’s first web-based product amidst a business booming on CD-ROMs. In 2000, I started up the Boston office of Thoughtbubble and produced some of the first rich-media experiences for the entertainment industry. In 2003, I transformed Keane’s app development team into a global department adding talent in Hyderabad, India. In 2007, I helped clients at Digital Influence Group navigate the nascent social media marketing waters before they heard of a thing called Twitter.
And today, at Hill Holliday, I’m proud to lead a 50-person department of incredibly savvy digital natives and technologists who focus on pushing the boundaries of what’s possible in advertising - including LG #MomConfessions and Dunkin’ Donuts #DunkinReplay. I've been recognized as an AdClub Media All Star (2012), and as one of Fast Company’s Most Creative People in Business (2014).
In 2012, I published Social TV – a book about the convergence of social media + mobile + television.
Media Coverage (select):
- TV Guide: The Future of Social TV: Where We Are Now and Where We're Headed
- Forbes: Why TV Is Going Social
- AdAge: Q&A: The (Real) State of Social TV Right Now
- Adweek's Lost Remote: Inside the 'Social TV' book, now available for pre-order
- AdAge: There Is No More Social Media -- Just Advertising
- MediaPost: Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat
- MediaPost: Happy 20th Birthday, Banner Ads. Now, Please, Retire
- AdAge: Twitter vs. Facebook: Who's the Copycat?
- AdAge: Real-Time Marketing Is Nothing but a Predatory Weed
- AdWeek/Lost Remote: The One Thing That Will Change the Business of Television
- ClickZ: The State of TV's Twitter Backchannel
- BusinessWeek: Top Five Social Media Marketing Mistakes
Press Quotes (select):
- Adweek: How Facebook's Autoplay Videos Are Ushering in a New Era of Silent Storytelling
- ClickZ: Marketers Who Ignore Connected TV May Be Left in the Dust
- NPR: The Few, The Fervent: Fans Of 'Supernatural' Redefine TV Success
- Adweek: Is Vine's Loop Counter Useful or 'Weird' Marketing Math?
- Fast.Co.CREATE: Dunkin' Donuts and Starbucks: A Tale of Two Coffee Marketing Giants
- Fast Company (Print): Mike Proulx and Rob Marcus See More Tech In Television Future
- Fast Co.CREATE: The Race For The Second Screen: Engagement And Insight
- The New York Times: Video Content at ‘the Beginning of the Future’
- BuzzFeed: How Twitter Is Taking Over Live TV
- Huffington Post: Twitter Canada Promises Not To 'Bombard' Users With Its New Ads
- ClickZ: Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content
- MIT Tech Review: Buying Bluefin Will Give Twitter a Piece of TV’s $72 Billion Ad Market
- NPR: The Afterlife Of A TV Episode: It's Complicated
- Fast Company: #TheRules of Social Media
- Mashable: 7 Ways Ad Agency Pros Stay on Top of Social Media Trends
- SES New York: Opening Keynote
- Digiday Video: Keynote
- NBC - Social TV Summit: Opening Keynote
- Inbound Marketing Summit: Keynote
I’ve always risen to lead during times of major shifts in the marketing landscape—on the side of innovation—in the face of uncertainty. I’m simply someone who can’t not lead. I care deeply about mentorship having had strong mentors along the way, especially during my time in UNH's Student Senate.
I’m tech-passionate + business-savvy with strong POVs. I love connecting dots. I’m capital T-shaped doing whatever it takes to get stuff done. I believe in building bridges vs. moats. I’m forever a student; both right + left brained. I’m a gregarious introvert. And I tenaciously make things happen—always enthusiastically.
You can get a real-time sense of the stuff that piques my interest by following me on Twitter.