While David Letterman continues to poke fun at Twitter, the micro-blogging platform continues to show its potential as it turns 4 years old today.
Example 1: Justin Bieber’s Death Rumor
Justin Bieber was able to squash snowballing rumors of his death with one prompt, open, and honest Tweet.
Example 2: Conan O’Brien’s Sold Out tour
In a matter of hours, Conan’s US comedy tour was sold out and all it took was a single tweet. No other media or advertising was used.
Of course, in both examples, these celebrities each have massive amounts of followers but their direct (and human) connection with their evangelists amplify word-of-mouth, big time. And so should the same be with big brands who invest the time to use social media to foster and build relationships.
Word-of-Mouth (WOM) isn’t anything even remotely new. The web simply has given WOM a platform to help spread content quickly via social media. So happy birthday Twitter. Thanks for continuing to affect how we communicate, interact, connect, and get news & information.
