I’ve been lucky to often find myself at the center of big shifts in the media landscape over the past 24 years—from the beginnings of the web and the birth of social media to the reinvention of “television” in the streaming era. As such, I’ve gotten to manage and lead outside of any one particular box—across strategy, creative, media, and tech for some pretty awesome companies doing some pretty disruptive things (which you can read more about on my LinkedIN profile). TL;DR: I love emerging media and this page has some of the trends that I think, write, and speak about.
Check out my coverage of the confluence of marketing, emerging media, and culture (including the metaverse) on my Forrester blog page.
***LATEST ANALYSIS***
My thoughts on Elon Musk and Twitter.
My thoughts on the Streaming Wars and Disney+
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Bylines:
Below are some articles I’ve written over the past few years:
- Ad Age: Your Brand’s Been Canceled, Now what?
- Fast Company: Why companies should break their silence on the Texas abortion ban
- Ad Age: Why Brands’ ‘No Politics’ Policies are Obsolete
- Ad Age: Clubhouse started the battle of social audio, but it’s Twitter’s to lose
- Ad Age: How to Align with Gen Z’s Social Conscience
- Ad Age: The TikTok copycat wars are underway, but which app is winning?
- Ad Age: 4 Ways The Pandemic is Fast-Forwarding Our Industry for the Better
- Ad Age: What Maslow Could Teach a Precocious Peanut about Brand Devotion
- Ad Age: The Not-Hot List for 2020
- Ad Age: Why Hiding ‘Like’ Counts on Instagram Addresses Absolutely Nothing
- Ad Age: How the Streaming Wars Could Hurt Advertisers, Consumers and Platforms
- Innovation Leader: Why We Give Out an ‘Epic Fail Award’ to Employees
- MarTech Outlook: How the Latest Tech Trends are Ushering in the “Devotion Economy”
- Ad Age: Brands, Here’s How to do LGBTQ+ Pride Right
- Ad Age: What Facebook’s ‘Private’ Future Means for Social Media
- Ad Age: Why Mentorships Matter for the Marginalized
- Ad Age: The Not-Hot List for 2019
- MediaPost: Beware of martech’s false promise of personalization
- Campaign US: Why cord-cutters aren’t really saving money
- Ad Age: Posting to Facebook without Paying is a Waste of Time
- Campaign US: CBS goes into a brilliantly risky streaming experiment
- Fast Company: 4 Career Lessons I learned from 14 Months of Improv
- MediaPost: Augmented Reality: The Hottest Thing Marketers Don’t Want
- MediaPost: Here’s The Reason No One Is Using Facebook Stories
- Campaign US: Yes, Instagram is snatching up Snapchat users
- MediaPost: Is It The End Of Disposable Content?
- The Drum: There’s a short window for brands to “catch ’em all”
- Forbes: How Ad Agencies Must Transform In An IoT World
- MediaPost: Agencies: Embrace ‘Connected Screen’ Era, Or Die
- Ad Age: There Is No More Social Media — Just Advertising
- MediaPost: Why Brands Will Pay Attention To Twitter’s Periscope Over Meerkat
- MediaPost: Happy 20th Birthday, Banner Ads. Now, Please, Retire
- Ad Age: Twitter vs. Facebook: Who’s the Copycat?
- Ad Age: Real-Time Marketing Is Nothing but a Predatory Weed
- AdWeek/Lost Remote: The One Thing That Will Change the Business of Television
- ClickZ: The State of TV’s Twitter Backchannel
- BusinessWeek: Top Five Social Media Marketing Mistakes
NECN #TechTuesday:
I’m also a regular on-air guest during NECN’s morning news show for their (new) 3-5 minute #TechTuesday segment:
Full Segments: For all the latest segments, check out NECN.com.
- January 7, 2020: Consumer Electronics Show (CES) Preview
- December 24, 2019: Top Searched for GIFs/memes of 2019
- December 17, 2019: Exploring Snapchat Cameo
- December 10, 2019: Exploring Facebook Viewpoints
- November 26, 2019: Top Gadgets for Black Friday
- November 19, 2019: Tinder’s “Swipe Night” takes off
- November 12, 2019: Instagram to Hide ‘Likes’ and ‘Views’
- October 29, 2019: The “streaming wars” are heating up
- October 15, 2019: Explaining social media app TikTok
My Book:
In 2012, I published Social TV – a book about the convergence of social media + mobile + television:
Media Coverage (select):
- TV Guide: The Future of Social TV: Where We Are Now and Where We’re Headed
- Forbes: Why TV Is Going Social
- AdAge: Q&A: The (Real) State of Social TV Right Now
- Adweek’s Lost Remote: Inside the ‘Social TV’ book, now available for pre-order
Press Quotes:
Here are some past news stories where I’ve shared my POV. For a current list, check out the news tab on Google.
- The New York Times: Pizza Is Partisan, and Advertisers Are Still Adjusting
- Campaign: How Snapchat can redeem itself in the eyes of marketers
- Campaign: Can Snapchat’s new ‘Snap to Store’ feature propel it above Instagram
- Adweek: Snap’s Ad Business Could Slow Down Even as It Speeds Toward an IPO
- Yahoo Finance: It’s a ‘grave mistake’ to neglect Snapchat
- IoT Daily: Marketing Value In Creating Experiences Through Connected Objects
- Adweek: Why Marketers Say Facebook’s New Emoji Reactions Are ‘Long Overdue’
- Adweek: How Facebook’s Autoplay Videos Are Ushering in a New Era
- ClickZ: Marketers Who Ignore Connected TV May Be Left in the Dust
- NPR: The Few, The Fervent: Fans Of ‘Supernatural’ Redefine TV Success
- Adweek: Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?
- Fast.Co.CREATE: Dunkin’ Donuts & Starbucks: A Tale of Two Coffee Giants
- Fast Company (Print): Mike Proulx and Rob Marcus See More Tech In Television
- Fast Co.CREATE: The Race For The Second Screen: Engagement And Insight
- The New York Times: Video Content at ‘the Beginning of the Future’
- BuzzFeed: How Twitter Is Taking Over Live TV
- Huffington Post: Twitter Canada Promises Not To ‘Bombard’ Users With New Ads
- ClickZ: Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content
- MIT Tech Review: Buying Bluefin Will Give Twitter a Piece of TV’s Ad Market
- NPR: The Afterlife Of A TV Episode: It’s Complicated
- Fast Company: #TheRules of Social Media
- Mashable: 7 Ways Ad Agency Pros Stay on Top of Social Media Trends
Voice-Over:
Here’s my most recent voice-over demo.
Blog Archive:
My old blog can be found over at Typepad.
Mike Proulx 